Monday, November 14, 2005

Peanut Butter Porter was a hit

My peanut butter porter was a hit at brewtopia. Despite some connoisseurs noting the presence of sulfer (a side affect of lager yeast fermenting at a very warm 68-70), the whole batch was gone in 2 hours. We had to disappoint dozens of people who came over to us specifically looking for the peanut butter porter.

While I'm certain the popularity was due entirely to the rarity of a genuine Sleezy Sherm product being offered to the public, there might also be some lessons there for the other brewtopia participants.

Brewtopia is a general beer festival, and as I wandered around I realized that I have had over 2/3rds of the 300 beers being served. Blue moon is a nice wit, and Chimey is always excellent, but I didn't stop at their booths because I've had them before and their products are easily available in New York when I want them again. Even breweries like Rouge and Dogfish Head didn't bring anything that wasn't available in my supermarket.

So, some small part of the success of the porter, and the other homebrewer's beers might have been because we were unique. There were no other peanut butter beers, no other lemongrass beers, and no other spruce beers (even though I know Rouge makes one). The beer festival circuit in Boston is theme based - Belgian Beer Fest, Extreme Beer Fest, and American Beer Fest which provides more focus. As Brewtopia grows and expands I suspect the New York festivals will also become more focused.

Anyway, a good time - if you missed it, you should make sure to go to the next one in April and support New York beer festivals.

I'll post the improved peanut butter porter recipe in a bit.

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